How To: Manage Marketing and Media

Flint Smart Commute press conference

Managing marketing and and media relations effectively will provide an opportunity to increase recognition and awareness.  Leverage the media with these sample marketing tools:

Marketing/Media Tips

Participating in Social Media

This resource explains the importance of active participation in social media and provides some quick tips for beginners.

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Social Media for Marketing

This document lists resources to help you promote a Smart Commute campaign/event via online social media.

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Media Kit

Curb Your Car Month News Release

It is common to send out a news release before the event, as well as a follow up for after the event.  This document provides a sample of a news release to promote Curb Your Car Month. 

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Media Alert

This document is a sample media alert that for a Smart Commute event.  Use this format to create your own to distribute to the media prior to and at your event.

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Fact Sheet

This document is an example of a fact sheet for a Smart Commute event.  Locallize community facts and put them in the media kit.

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E-mail Blast

This document is an example of an e-mail that can be used to send out to contacts, asking them to send it out as well.

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Newsletter Blurb

This document is a sample blurb that can be sent out to appropriate organizations, requesting them to post it in their newsletter.

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Web Blurb

This document is an example of a web blurb that can be posted on partner and community web sites.

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Sample Posters/Ads

Smart Commute Week Event Poster

This document provides a general 8.5 X 11 Smart Commute Week poster.

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Smart Commute Event Poster

This document provides a Smart Commute Poster to promote upcoming events in detail.

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Bike Commute Class Poster

This document provides a an example of a poster advertising bike commuting classes available at a local college as a part of Smart Commute Week.

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Sample Brochures

Smart Commute Week Brochure

This document provides a basic brochure that highlights Smart Commute Week events and sponsors.

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Smart Commute Bus Brochure

This document provides a detailed brochure for Smart Commute Week defining Smart Commute and promoting reasons for participating.

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Sample Post Card

Postcard

This document provides a sample of the front and backside of a Smart Commute Day postcard reminding people to register for the events.

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Sample Handouts

Commute T-Shirt - Green

This document shows a sample design used for a Smart Commute Day t-shirt.

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Smart Commute Week Button

This document provides two Smart Commute Week button designs.

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Sample Proclamation

Smart Commute Proclamation

This document provides a sample proclamation by Mayor Don Williamson declaring May 11-18 Smart Commute Week.  This would be obtained and used to increase community awareness.

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Why Smart Commute?

Get Healthy: Burn calories, tone your muscles, and increase your overall fitness level as you walk or bicycle throughout the day.

Save Money: Fuel costs, automobile maintenance, and parking fees make car ownership the second largest household expense.

Be Green: Help make your community a greener place by reducing car trips, the single largest source of air pollution.